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International Men’s Day – 2003

Dates for the Chinese IMD event have fluctuated, being held on November 23, November 19, November 28 or August 3, in different years based on significant reference points on the Chinese calendar. The event has been held annually from its inauguration in November 2003 to the present.

IMD China 2004(Above) 2004 International Men’s Day celebration sponsored by the Men’s Health Magazine

In 2003 Men’s Health Magazine held the first International Men’s Day in China. The event was held in Beijing and received a positive response from all sectors of society: Sina, Sohu, BTV Charm Frontline, CCTV Arts Express, Shanghai Oriental Satellite TV, Modern Times, The Beijing Youth Daily, Beijing Evening News and other national media which tracked the event. Themes highlighted on the day included men’s health and fashion. According to Ms Carrie Xu, PR manager of TRENDS, International Men’s Day is jointly promoted by Men’s Health, FHM, and Esquire.

Organizers stated, “In today’s society, more and more the fast pace of work and life of modern men often leaves them feeling physically exhausted, yet struggling to maintain a high spirit and commitment to work and life, with added social and family pressures. Moreover, men are born with a sense of responsibility to always maintain strength and tolerance, to not flinch at any time, and to ignore their own fragility. It is precisely these factors which make them reluctant to share their feelings which is why we hear little about the physical and mental-health concerns of men. Thus we call on the community to show some concern for “men’s issues” and to help them find ways to alleviate the pressure so that they can relax and enjoy their own real day. This will help men take care of their own physical and mental heath and contribute to a happier life and work.”

SOURCES: : International Men’s Day:
Men, Repeatedly Calling for the International Festival of Men:
Men’s Social Health: Take Heed:
Men’s Health Magazine Forum:
A Real “Man Festival”: (2005)
Branding in China (2005) page 113. published by China Knowledge Press.

International Men’s Day – 2010

In Hong Kong China in 2010, some special observances of International Men’s Day occurred on November 19. The theme that year was, “Blessed Are The Men”.


In English:
Free rides for men on Ngong Ping 360 cable car: The International Men’s Day (19/11)

To celebrate International Men’s Day, you men can climb in the Ngong Ping 360 Tung Chung, Hong Kong with an Identity Card valid ticket, you can enjoy a day of free round-trip cable car (standard car) for a ride. (Seats are limited, please act now)

Date: 2010 years, 11 months, 19 days
Men can enjoy: Round trip cable car(standard car)one-way!


Terms and Conditions:

1. In November, men of China can enjoy free access to a ride on the Ngong Ping 360 cable-car back and forth the date of the standard cable car trip.
2. This offer does not apply to any group votes, or for package holidays.
3. This offer is only applicable to the Ngong Ping360Tung Chung Cable Car station ticket office.
4. Passengers must be presented before purchase certificates for Hong Kong identity card check, in order to enjoy this offer.
5. This offer is not redeemable for cash and not with other special promotional offers.
6. coupons are subject to change the terms, without notice.
7. Ngong Ping 360 Limited reserves the final decision.


2011 article about IMD: